Text of your content can shrink or grow considerably from the original language and the target dialect. A simple example is a document translated into Chinese; each character can be a whole word taking up far less space. The other way around, the same sentence may need to be expanded to correctly convey the message and include the necessary grammar and syntax in another language. Similarly, a paragraph in a European language will contain significantly more white space when translated.

This is also true for Latin languages versus Cyrillic languages, and Latin languages versus English or Germanic languages, where more words are required or words can be conjugated in the case of German.

The point is to consider allowing yourself enough space in the text areas to accommodate more words in the same space, so you don’t need to adjust your font sizes too much to maintain the layout. But importantly, allow enough room for expansion of the text, particularly text in boxes, to avoid overflowing text.

When you are looking to translate your content into another language, ensuring that your translated documents look and feel as the originals, create your content with your target languages in mind. Leaving enough space to adapt the font sizes to maintain the same visual elements for all your audiences and have a consistent brand message across different markets.

The length of the translated content is likely going to change. Knowing this you can use simple tips to maintain the look and feel of your design layout:

  • Avoid narrow tables and side bars. If you try to fix them after, you could incur in loss of information or time-consuming redesign of your layout. 
  • Leave enough white space to accommodate longer or more space consuming content. 
  • Separating the text from images, will make the translation process easier and it will allow easy extracting the text for translation. Don’t forget to leave enough space on text in images.

Pictures and graphics add important information to your content. When you want to deliver your content to your target language it’s crucial that this information is also translated, maintaining the coherence across your audiences. 

As your Language Department, we can also help to translate and localise the content on your images and graphics. 

  • Avoid including images that have idiomatic content that might be difficult to translate. 
  • Avoid using images with a lot of informative text. 
  • Add text boxes on images so the text is easy to extract and translate. 
  • When translating information on graphics make sure to localise elements like punctuation, currency, date, etc.

Illustration document translation requires more labour than other file types. Generally these documents require extracting the text to a more friendly type, translate the text and put it back. Also if the vectors themselves are words, these should be translated to. We can handle AI files, but to make this process faster and accurate: 

  • Send the font type to keep the original work art. Consider substituting if the font type does not contain all the necessary characters.
  • Capture the text you need to translate that is  embedded in the images

As your Language Department we can help you with your final documents and improve your process to make your translation process easier and integrated into your design and content creation activities. 

Another thing you should keep in consideration if you plan to deliver your content in another language is to use fonts that allow multiple characters or select in advance matching fonts for different languages, so you intend to provide your content. 

Use fonts that you know will have matching font libraries and character sets in the target translated languages. This avoids font substitution issues later. 

Asian and Cyrillic languages don’t use the Latin alphabet, and some languages are written from right to left. 

When you write your content, make sure you keep these variations in mind, leaving enough space to translate your content correctly. We offer localisation solutions, and we can adjust the content to keep the tone and intention of the message, offering you text options to best adapt to your design and tone. 

Be careful with Asian fonts in case you change the meaning of a word accidentally.

Especially when your heading and tile stretch over two lines Spacing our title blocks

Avoid hyphenation and make sure you have enough printable space for a language that might result in longer text .

Most importantly is not to manually break a heading onto two or more lines , you should make the text flow inside a box , the reason is if you break a heading then it counts as separate sentences and words that appear at the start of a sentence in one language can appear at the end of sentences in a different language , so if you break a heading into “two sentences” then it can be confusing where to place words correctly in the correct context and can lead to an apparently bad translation. Or you could end up having to fix all over again each heading to reflow the text in every heading because it doesn’t quite fit properly, and maybe you can’t read the finished language so this becomes extra difficult and costly in terms of time , and you ll need to get the whole thing reviewed all over again causing hassle and delaying the process. 

Then imagine how difficult that would be if you were getting your document translated into 10 different languages , it really all adds up. 

Of course if this is unavoidable we are also here to help . 

We don’t recommend using hyphenation to align your content, especially when you use it to separate words. Also, the use of hyphenation to connect words is disappearing, so double-check the correct spelling of the concept you want to refer to.

As stated before, there are better ways to align your content correctly. When translating, hyphenated text is extracted incorrectly or incomplete. 

Avoid hyphenation even if that is automatic hyphenation (e.g. Indesign). You will definitely want to turn that off. Hyphenation in some languages will not be the same and often can be inappropriate, but even worse in some applications, the hyphen can be embedded in the text, and the translated result can make a key word in a sentence

Hard-return will create a new “paragraph” when used, while a soft return is a line break. When these tools are used interchangeably, you could encounter translation issues because the breaks in paragraphs can generate incomplete phrases. Therefore the translations might not be correct, as the text is extracted incorrectly or incomplete from the source file. 

Ensure you use the correct line break separation by checking the hard return/soft return using the “Show hidden Characters” option in InDesign.

Ensure that formatting, headings, and paragraphs are inserted as complete sentences and that the designer doesn’t break sentences manually to fit them into spaces. Sentences should also have full stops (often omitted/removed by designers because it occupies character space).

When you are iterating the content of a project, it is common to leave content outside the printable area to use it later eventually. Although not “visible,” this content is still there and will be extracted for translation projects. 

This could affect the tone of the translation, misleading the translators from the right final message you want to deliver. It is also inefficient and can increase the cost of translation, translating content that you are not going to use. 

Avoid this by reviewing the documents before sending them for translation, ensuring that you include only the text you want to be translated.

Comments are helpful for your organisation when you are creating the content, but when the content is ready to go live, the comments should not be visible to the final user. 

Make sure to leave on the document only the document you want to be translated to have an accurate translation, and don’t include information that you do not want to transmit.

Suppose you have a set of terms, concepts, or industry-specific terminology. In that case, you can send it along with your documents to reduce the cost and times of the translations and keep the tone and concepts within your brand and products and services.

If you do not have a glossary, we can help you to build one and feed it back with your comments so your translation process could be smoother in the future. As your Language Department we are here to help.