Webpage translation & Localisation

Translating the content of a web page requires not only language abilities but also knowledge of the local culture and linguistic conventions. Delivering the wrong massage could be not only unprofessional but it can also bring serious consequences for your brand, product or service. Professional translation can save you time and money.

When the content is personalised, customers tend to connect better with the brand or products, making it easier to complete the purchase and remember the brand for future endeavours. Also, having your content correctly translated and localised, will correctly position your brand or product in the (local) search engines. See what we can do for you in terms of Multilingual SEO here.

Although English sites may generate traffic they rarely convert those visits into purchases. Consumers prefer to buy in their language.

We can translate all kinds of websites, making your content available for your desired audience. We can manage:

Company sites
E-commerce pages & product description pages
Blogs and community sites
Press releases

How to make a good multilingual webpage

How to change language

Before you start translating the content you need to define how your users will access the translated content.

Although most of the time the content presented by default depends on the settings and preferences of the users, you need to define how the users can change the language to access your content. Depending on your business you might decide to offer this selection at the first interaction with your webpage (great option for online stores) or have a dropdown menu in the upper menu (most common convention).

Content to translate

Equally important is the content you’ll present in another language. In particular you should be aware at least of:

Relevant content and links: Not all the content might be relevant to all your audiences. Make sure that the translated content is relevant for your audience. Review your links and make sure to point out that they may redirect to content in a different language. If you are an online shop, make sure that the products are available to the local market and also have the correct currency and date format.

Not all concepts might need to be translated: Depending on local preferences, it might be even correct to leave some words written in the original language. This is particularly common when it comes to a company name, a second review is sometimes necessary as keeping the original company names can be, in some cases, inappropriate, misleading or infringe local trademarks. We also offer legal translation solutions for trademarks and patents abroad. Check our related solutions here.

Legal content: Make sure to comply with local regulations and include all relevant information and sources.

Plugins and Technical Knowledge

Extending your reach can often involve providing your platform in a variety of languages. This, however, can prove to be challenging if you did not develop the plugins that you use. With our twenty years of experience in the industry, we are equipped to evaluate your platform and the plugins therein.

Evaluating: Through evaluation of your platform and plugins, we can help to determine if the content exists in a translatable state. We can also determine if this is not the case, and generally we are also available to advise our clients on how to proceed in this situation.

Source Code: If the plugins do not exist in a readily translatable state, then we may contact the developers of the source code to try and implement your requested linguistic changes at the code-level. Depending on your usage rights for the plugin, we may be able to change the source code for your specific platform’s usage.

Which Languages

Translating a web page must be part of a developed marketing strategy. You should avoid putting too much effort in translating all your content for a market that you are entering discreetly. If you are an online store you might start with the products available for the target market instead of translating your whole range of products at once.

Avoid Automatic Translation

We can deny that online translation tools have helped users to communicate with each other, but relying on these tools, not only look unprofessional but also can deliver wrong and confusing information to your users. This is especially true for technical translation and small languages. Also these tools generally don’t consider localisation of the concepts, words and expressions for the target language.

Multilingual Marketing Solutions

Multilingual SEO

Ads Translation and Localisation

As your Translation Department, we can provide the best possible outcome, and we will advise you when there is an opportunity to improve your document handling and translation workflow.

Subcontracting to professionals can save you money and resources in the short term, by handling all your vendor costs and removing your management overheads, in a secure quality managed process. Sending us your work can be as simple as a secure email or a full integration with your secure content management system.

Let us help you manage very large projects cost effectively by providing you with the translation solutions you need.

You can leverage a variety of solutions from a complete EN 17100:2015 translation management system, or simpler cost-effective rapid solutions machine translation, basic translation, human-assisted machine translation, machine translation post-editing, and FIPO as well as you can choose the solution you need to match your budget and your process and turnaround time. And don’t forget, you can always send back parts for further review.

If you have previously translated documents we can use them to reduce time and cost of your translation. For larger projects we can integrate our translation and quality assurance process into your organisation. This can be useful if you have a large body of reusable text. Helping to ensure consistency and accuracy as well as reducing cost and turnaround time.